Wal-Mart Canada hopes to capitalize on private label fashion line

08/30/2010 | Toronto Star, The

Wal-Mart Canada is cutting several underperforming private label lines and beefing up style offerings of its popular George-branded apparel. In addition to adding new styles and colors, the company is creating dedicated George shops in all 319 Canadian stores and launching an advertising blitz for the private label collection.

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Toronto Star, The

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