4 ways to turn employees into CSR evangelists

08/30/2011 | Boston College Center for Corporate Citizenship

Companies have to take decisive steps if they want employees to not only support but also advocate for CSR programs, writes Lynnette McIntire. That means setting out strategies, presenting them in an authentic and meaningful way and using third-party verification to underscore the credibility of your environmental claims. "[A] successful sustainability program targets employees as systematically as other stakeholder groups," McIntire notes.

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Boston College Center for Corporate Citizenship

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