Chains lose "specialness" when they land in fans' backyard

Fans of foreign brands seem to lose some of their brand loyalty when the chains open stores in their hometown, a quirk recently illustrated when popular US apparel chain J.Crew opened its first stores in Canada. "When you wore something special that wasn't readily available in Canada, it communicated your commitment to shopping, your experience in traveling, your good taste," said marketing professor Alan Middleton.

View Full Article in:

Globe and Mail (Toronto) (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Catalog Stylist
Neiman Marcus
Irving, Texas
URBN: Senior Analyst, Financial Planning & Analysis
Philadelphia, Pennsylvania
URBN: Director of Internal Audit
URBN, Inc.
Philadelphia, Pennsylvania
Associate Creative Director ECommerce
Chicago, Illinois
Business Analyst - Business Process Improvement
Wayne, New Jersey