Expedia's first-half average daily rate growth outpaced market

08/30/2011 | USA Today/Hotel Check-in blog

A Hotel Management report revealed that Expedia.com's average daily rate for U.S. hotels during the first half grew 6.2% from last year's figures compared with the actual 3.4% ADR increase observed by STR. Amy Severson, Expedia's director of strategic accounts and industry relations, explained that this growth stemmed from several factors, such as the majority of Expedia customers booking hotels rated three stars or greater, whose room rates have risen more overall than at other hotels.

View Full Article in:

USA Today/Hotel Check-in blog

Published in Brief: