Restaurateurs find success as their own competition

08/30/2011 | New York Times (tiered subscription model), The

When Lucy Cardenas and her husband, Bill Coker, looked to expand their Red Iguana restaurant in Salt Lake City, they opened a new site -- two blocks away. Going against conventional wisdom has paid off as revenues jumped from $4 million in 2009 to $6 million this year. Some people actually prefer the new site, according to Coker. "It's a quieter location. Parking's easier, it's a larger location, and it has indoor waiting for when it's raining, hot or cold," Coker said.

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