Sales opportunities arise when marketers understand networks of influence

08/30/2011 | InPharm.com

Health care marketers "must stop talking about what brands stand for and start talking about what brands do" if consumer behavior is to change, writes Andy Hayley, managing director of TBWA\Paling Walters. Patients must be involved in decisions to switch medications, and marketers must create models based on what motivates health care providers to prescribe one regimen over another as well as how patients interact with their health care providers, he writes.

View Full Article in:

InPharm.com

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
Consultant
Attest Health Care Advisors
Nationwide, SL_Nationwide
Biotechnology/Pharmaceutical Patent Attorney
Coats and Bennett PLLC
Cary, NC
Sr. Regulatory Specialist, Biotech Center of Expertise
BASF, The Chemical Co.
San Diego, CA
Food Lawyer
Cargill
Wayzata, MN
Actuary
Meridian Health Plan
Detroit, MI