Social media is dead; long live social media

08/30/2011 |

The first era of social media is drawing to a close, with the major networks' explosive growth leveling off and customer expectations changing, Brian Solis writes. This presents an opportunity for brands to reassess their social strategies and refocus on finding ways to leverage the maturing social ecosystem, Solis argues. "The end of Social Media 1.0 is the beginning of a new era of business, consumer engagement, and relevance," he writes.

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