Abercrombie & Fitch faces a different kind of teen

08/30/2012 | Bloomberg Businessweek

Abercrombie & Fitch's strategy of using beautiful models clad scantily and posed suggestively to sell jeans and graphic T's worked for more than a decade. Now, changing times and the recession have resulted in a new generation of teens that's less impressed by sex and more concerned about both price and fostering a personal sense of style.

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