Entertainment leads in items purchased via mobile devices, according to a Millennial Media report. Even excluding applications, movies, TV shows, music and e-books were purchased by nearly half of smartphone users, and movie, concert and sporting event tickets ranked high as well. More than 1 in 4 mobile entertainment campaigns included a post-click option to buy the item advertised, double the average of all advertisers.
Mobile media really clicks for selling entertainment
SmartBrief Job Listings for Media
|Director, Operational Enablement and Excellence||
Pandora Media, Inc.
|Sales Director - ROBLOX (New York)||
|New York, NY|
|Assistant Professor or Instructor of Advertising||
Loyola University Chicago
|National Sales Manager/Midwest||
American City Business Journals/The Business Journals