Mobile media really clicks for selling entertainment

08/30/2012 | MediaPost Communications

Entertainment leads in items purchased via mobile devices, according to a Millennial Media report. Even excluding applications, movies, TV shows, music and e-books were purchased by nearly half of smartphone users, and movie, concert and sporting event tickets ranked high as well. More than 1 in 4 mobile entertainment campaigns included a post-click option to buy the item advertised, double the average of all advertisers.

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