Entertainment leads in items purchased via mobile devices, according to a Millennial Media report. Even excluding applications, movies, TV shows, music and e-books were purchased by nearly half of smartphone users, and movie, concert and sporting event tickets ranked high as well. More than 1 in 4 mobile entertainment campaigns included a post-click option to buy the item advertised, double the average of all advertisers.
Mobile media really clicks for selling entertainment
SmartBrief Job Listings for Media
|Online Advertising Specialist||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||