Mobile media really clicks for selling entertainment

08/30/2012 | MediaPost Communications

Entertainment leads in items purchased via mobile devices, according to a Millennial Media report. Even excluding applications, movies, TV shows, music and e-books were purchased by nearly half of smartphone users, and movie, concert and sporting event tickets ranked high as well. More than 1 in 4 mobile entertainment campaigns included a post-click option to buy the item advertised, double the average of all advertisers.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO