Social media is a risky business, brands say

08/30/2012 | eMarketer

The main social media sites offer big opportunities for brands, but also bring big risks, social media managers say. Studies find that executives rank social media as one of their companies' biggest risk exposures, rivaling economic, political and regulatory factors, with Facebook seen as the most perilous space for the most brands, followed by Twitter and YouTube. Two-thirds of social media professionals ranked damage to their brand's reputation as the brands' chief risk exposure on social sites.

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