Embracing the showrooming mobile shopper -- How to lower your risk of being "Amazoned" (Thursday)
We already know that consumers are using their mobile device to enhance their shopping experience. As smartphone adoption continues to skyrocket, consumers are smarter and more informed than ever before. Instant access to product comparisons, prices and reviews -- all while standing in the aisle -- give the shoppers the upper hand. Retailers have a choice -- embrace mobile to enhance the shopping experience or risk being "Amazoned." Join Vibes' Director of Mobile Solutions Matt Cava to review key insights of a Vibes-commissioned study on the purchase behavior of the mobile consumer and learn key strategies for leveraging mobile to recapture lost revenue. Get more details and register for this free webinar.
Mobile Marketing in the Age of Trillions (Sept. 11)
We are now fighting over the last few inches at the very top of PC Mountain. And mobile devices are just the next turn of the screw. It's estimated that there are already 4 to 6 billion cell phones in use. What about tomorrow? We are fast approaching a much bigger mountain of unbounded complexity -- Trillions Mountain. What will mobile mean for marketers in a world where there are at least a trillion embedded computers -- where consumers actually live IN the information? This is a world where every sheet of paper printed can have the computing power of the newest iPad. Where swallowed pills use stomach acid to send wireless signals to bandages on the belly. And where billionaires are born by charging fractions of a penny multiplied by trillions. In this webinar, we'll talk about the rise of "T-Commerce" and its potential impact on mobile marketers. Register for this free webinar.
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