Tips for using content to draw people to your event

08/30/2013 |

Using new content to promote events goes a step beyond advertising by showing attendees why they should sign up instead of just telling them to do so, Lee Price writes. Successful ways to share this marketing content include hosting a pre-event Google Hangout with the speakers, providing previews of attendees and special guests, and sending potential audience members a list of lessons learned from prior events.

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