What drives millennials?

08/30/2013 | MedCityNews.com

The auto industry is trying to figure out what drives the next generation of consumers to buy a car, and health care marketers would be wise to pay attention, MedCityNews Editor-in-Chief Veronica Combs writes. Millennials who grew up with smartphones expect technology and intuitive functionality at an affordable price. The health care industry should follow the auto industry's strategy: "[B]uild what people want and what fits their needs and expectations," Combs writes.

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