Why cohabitating seniors are a new marketing segment

08/30/2013 | MediaPost Communications

Home-sharing among boomers is "becoming more of a viable option for those entering retirement or leaving an empty nest," Derek Dunham writes. This represents an opportunity for marketers, as home-sharing allows the elderly to "continue a certain kind of lifestyle" that they might not otherwise be able to afford living alone or in a retirement community. Aging in place, real estate, personal technology and home care are just some of the industries that are poised to take advantage, Dunham writes.

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