It's getting harder and harder to tell the difference between entertainment, advertising and journalism in the current media climate, writes Steve McKee, president of McKee Wallwork & Co. Smart small-business owners will keep this in mind as they develop their branding strategies, he writes. "Branding is no longer strictly about buying ads -- it's more opportunistic than that," he writes. "... In a world of convergence, we're all media moguls now."
Published in Brief: