Why small brands should care about media convergence

08/30/2013 | Bloomberg Businessweek

It's getting harder and harder to tell the difference between entertainment, advertising and journalism in the current media climate, writes Steve McKee, president of McKee Wallwork & Co. Smart small-business owners will keep this in mind as they develop their branding strategies, he writes. "Branding is no longer strictly about buying ads -- it's more opportunistic than that," he writes. "... In a world of convergence, we're all media moguls now."

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