Budweiser, Miller escalate marketing battle

08/31/2004 | NYTimes.com

The advertising fight between Miller Brewing's Miller Lite beer and Anheuser-Busch's Bud Lite is intensifying, now with Miller conducting and marketing taste tests around the nation. The latest salvo from Miller is just the latest installment in the two beer giants' mudslinging, which has included ads for Budweiser that point out that Miller is now South African-owned.

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