Two journalists join ad firm in unusual hiring

08/31/2004 | Wall Street Journal, The

In an unusual advertising industry hiring, media-buying agency MPG has enlisted two journalists from trade publication Advertising Age to help the firm find new ways to mix marketing and entertainment. The two now-ex journalists will help MPG, a U.S. unit of France's Havas, get its clients' messages out as part of TV shows and other entertainment.

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