Marketers ramp up spending on Hispanic consumers

08/31/2005 |

Marketing the U.S. Hispanic market in growing, with Nielsen Monitor-Plus reporting a 15% rise in ad spending on Spanish-language TV over the first six months of this year as compared to the same period in 2004. There is rapid expansion among Hispanic agencies as major marketers craft new products and new pitches to reach acculturated Hispanics as well as more recent arrivals.

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