Carrefour optimistic about revival plans, but not hypermarkets

08/31/2009 | Wall Street Journal, The

Carrefour, the largest retailer in the world after Wal-Mart, said the dwindling popularity of its hypermarkets in France remains a problem, but that its revival plans are otherwise on track. The French retailer is increasing promotions, producing more own-brand products and overhauling store formats to increase market share. CEO Lars Olofsson said Carrefour is looking to implement a new model for hypermarkets in France in the next few years.

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