Chrysler seeks new ad inspiration

08/31/2009 | Adweek · Wall Street Journal, The

Automaker Chrysler reportedly is looking beyond lead shop BBDO Detroit for creative ideas for a fourth-quarter ad campaign. Chrysler, now managed by Italian automaker Fiat, has reduced ad spending this year as it emerged from bankruptcy. Planned spending on the campaign has not been made public. BBDO reportedly will be invited to pitch for the Q4 campaign.

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Adweek · Wall Street Journal, The

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