How Bertolli turns frozen foods into cold cash

08/31/2009 | Brandweek

Gaston Vaneri, marketing director for Unilever's U.S. frozen foods, says the Bertolli brand has maintained its position as a premium brand and continued to grow through the recession. Vaneri says Bertolli's frozen food sales managed to grow in down times in part from consumers "down trading from night-out to night-in."

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