How Bertolli turns frozen foods into cold cash

08/31/2009 | Brandweek

Gaston Vaneri, marketing director for Unilever's U.S. frozen foods, says the Bertolli brand has maintained its position as a premium brand and continued to grow through the recession. Vaneri says Bertolli's frozen food sales managed to grow in down times in part from consumers "down trading from night-out to night-in."

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA