How Bertolli turns frozen foods into cold cash

08/31/2009 | Brandweek

Gaston Vaneri, marketing director for Unilever's U.S. frozen foods, says the Bertolli brand has maintained its position as a premium brand and continued to grow through the recession. Vaneri says Bertolli's frozen food sales managed to grow in down times in part from consumers "down trading from night-out to night-in."

View Full Article in:

Brandweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY