Mintel: Energy drinks sluggish on health claims

08/31/2009 | QSRMagazine.com

Only a minority of recent energy-drink launches tout health-focused claims such as reduced calories or better-for-you energizers such as vitamin B6 and guarana. Mintel has found that most drinks in the category, which has grown 240% from 2004 to 2009, contain sugar, caffeine and taurine.

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