Quickservice chains hop on premium-burger bandwagon

08/31/2009 | FastCasual.com

Mainstay quickservice chains such as McDonald's and Burger King are getting into premium-burger territory, and competing with fast casual chains such as Smashburger, The Counter and Mooyah. Smashburger, for one, says its ability to offer customizable burgers at one location will help to set it apart.

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