Borders cuts e-reader price to $99.99

08/31/2010 | Wall Street Journal, The

Borders Group will cut prices on two of its e-readers today, sending one of them below $100 as it aims to capture a bigger share of the expanding digital-reader market. The chain plans to drop the price of its Kobo e-reader by $20, to $129.99, and will price the Aluratek Libre at $99.99, down from $119.99.

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