Carmichael Lynch, Harley have different views of split

08/31/2010 | Advertising Age (tiered subscription model)

Interpublic Group's Carmichael Lynch, Minneapolis, opted to end its 31-year relationship with Harley-Davidson because of the brand's recent sales struggles, the addition of multiple new accounts and its expansion into categories such as home and baby/parenting, according to agency President Doug Spong. But Mark-Hans Richer, Harley's chief marketing officer, described the split as stemming more from Carmichael Lynch's unwillingness to accept its "moving away from a singular consumer target and a one-size-fits-all agency solution."

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