How to communicate like Glenn Beck

08/31/2010 | Forbes

Love him or hate him, Glenn Beck is a master communicator who can draw a crowd of tens of thousands to the National Mall, Shaun Rein writes. The keys to his success? First, "symbolism and simple messages" that resonate with his audience and stir them to action. Secondly, he understands his target market and hammers relentlessly on themes that are important to them. Entrepreneurs could do worse than to emulate his example, Rein argues.

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