Out with it already: Getting to the point of your pitch

Everyone knows an elevator pitch is supposed to be brief, Jeff Cornwall writes, but many entrepreneurs still wait much too long to get the essentials: "Who are you? What do you offer? Who is it for? What makes you unique?" Present that information upfront, he advises, then show why there is "pain in the market" -- and how you plan to help alleviate it.

View Full Article in:

Tennessean (Nashville) (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, Science and Regulatory Affairs
American Beverage Association
Washington, DC
Director - Career Services
The Culinary Institute of America
Hyde Park, NY
Vice President, HEDIS & Performance Outcomes
Dayton, OH
Director of Contracting and Compliance
CareFirst BlueCross BlueShield
Multiple Locations, MD