P&G insures star endorser's hair for $1 million

08/31/2010 | Reuters

Pittsburgh Steelers star Troy Polamalu is as well-known for his flowing locks as for his crushing tackles. Polamalu is a spokesman for Procter & Gamble shampoo brand Head & Shoulders, and to protect their investment, the CPG giant is insuring Polamalu's trademark mane for $1 million.

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