Poll: Public is not convinced by green marketing

08/31/2010 | Adweek

A Harris Interactive poll commissioned by Gibbs & Soell Public Relations indicates that consumers aren't persuaded by businesses that tout a commitment to environmental sustainability. However, a poll of Fortune 1000 company executives found that 71% feel that consumers are unwilling to "pay a premium for green products or services." "I don't think enough companies are doing all they can to communicate their green efforts," said Ron Loch, senior vice president for greentech & sustainability at Gibbs & Soell.

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