Improve B2B sales with predictive analytics

08/31/2011 | B2C Marketing Insider

Applying predictive analytics to your data on customers and prospects can improve B2B sales. The information can help sales managers build territories and assign sales staff to areas where sales are likely. This approach has helped some businesses increase their market share by 30% while decreasing business attrition by 40%, writes Kyle Milko.

View Full Article in:

B2C Marketing Insider

Published in Brief: