EMarketer estimates that social gaming will reach 61.9 million U.S. Internet users by the end of this year, or more than a quarter of the online population. Growth will be driven by the rise of mobile social gaming. "Gone are the days when only males ages 18 to 34 were hardcore gamers or only moms were pelting their Facebook friends with requests for hens or heifers in social games like 'FarmVille,' " said Lisa E. Phillips, eMarketer senior analyst. "Today's core gamers are also playing casual games. More women are using game consoles beyond the Nintendo Wii, and their game choices include many genres." A complete report, "Online Gaming Audience: Lines Blur as the Market Grows," is available to eMarketer Total Access subscribers. To learn more, click here.
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