The secrets of effective home pages

08/31/2011 | Small Business Trends

Your home page is likely to be the first thing a potential customer sees on your website, so it's important to make sure it leaves a strong impression. Start by briefly outlining basic facts such as what your business does and where it's at, writes Lisa Barone. Rather than provide links to every other part of your site, your home page should encourage your customers to do something for you, such as leave their e-mail address or check out your blog, she wrote.

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