Why you shouldn't hire Prince as your community manager

08/31/2011 | Convince & Convert

Prince found out the hard way that you can't simply impose top-down control on an online community, writes Geoff Livingston. The pop star sought to unilaterally shut down fan-built communities amid copyright concerns, sparking fan outrage and damaging his brand. Instead of clamping down, brands should take prompt, positive action to resolve conflicts, Livingston writes. "Message control in social media environments doesn't work; two-way conversational capabilities have permanently closed the door on that strategy," Livingston writes.

View Full Article in:

Convince & Convert

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA