Prince found out the hard way that you can't simply impose top-down control on an online community, writes Geoff Livingston. The pop star sought to unilaterally shut down fan-built communities amid copyright concerns, sparking fan outrage and damaging his brand. Instead of clamping down, brands should take prompt, positive action to resolve conflicts, Livingston writes. "Message control in social media environments doesn't work; two-way conversational capabilities have permanently closed the door on that strategy," Livingston writes.
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