Walgreens' latest mobile campaign attempts to build its loyal customer base by selling users on the value of downloading the retailer's application. A tap on an ad in the "Words with Friends" app takes users directly to an app store where they can access the Walgreens app. "Discovery is still a big issue in the mobile space. Therefore, using mobile ads that automatically take consumers to a page where they can download a mobile app is a smart move," writes Rimma Kats.
Walgreens mobile campaign sells users on its iPhone app
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