Retailers using their own coupons to attract, retain customers

09/1/2004 | Progressive Grocer

Consumers were offered more than $250 billion in coupons last year, and not just from manufacturers, the Promotion Marketing Association Coupon Council says. To entice potential customers, 46% of retailers said they offered a coupon bonus program in 2003. "Ranging from their own offers to doubling the face value of manufacturer's coupons, retailers view coupons as a new weapon in their competitive arsenal," said PMA Coupon Council co-chair Lorraine Gallaher.

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