Analysis: The BofA review

09/1/2005 | Wall Street Journal, The

Omnicom appears to have adjusted its corporate philosophy in make its successful pitch for the Bank of America's advertising and marketing business, notes Wall Street Journal advertising reporter Brian Steinberg. Omnicom typically pitches clients on its name-brand agencies rather than through its corporate umbrella, but made an exception for the Bank of America review.

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Wall Street Journal, The

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