TV Land tries to click with fortysomething set

A new programming strategy for Viacom's TV Land will target younger baby boomers by scheduling new programming and updating its reruns with shows like "Friends," reports The Wall Street Journal. In the place of reruns during prime time, the channel will air a new fortysomething reality dating show called "The Cougar" and will test a new series called "First Love/Second Chance," which reunites couples.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA