TV Land tries to click with fortysomething set

A new programming strategy for Viacom's TV Land will target younger baby boomers by scheduling new programming and updating its reruns with shows like "Friends," reports The Wall Street Journal. In the place of reruns during prime time, the channel will air a new fortysomething reality dating show called "The Cougar" and will test a new series called "First Love/Second Chance," which reunites couples.

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