Gartner: Mobile ads will explode in 2011

09/1/2009 | MediaPost Communications

Revenue from mobile advertising will jump 74% this year, but the sector is really expected to take off by 2011, according to a new Gartner report that cites spending this year at $913.5 million. "The growth in mobile-advertising revenue is primarily driven by mobile Web banner ads, but it also has a strong growth component from mobile search, downloadable applications and SMS advertising," the Gartner report said.

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