Hershey's Bliss wins award for innovation and creativity

09/1/2009 | Progressive Grocer

The Grocery Manufacturers Association recognized Hershey with the 2009 CPG Award for Innovation and Creativity for its public relations campaign supporting the launch of Bliss. The campaign used word-of-mouth marketing, social media and traditional media, with 10,000 Hershey's Bliss Chocolate Parties as the focal point.

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