How MC Hammer nailed his new brand

09/1/2009 | Boston Globe (tiered subscription model), The

You might not expect an early-1990s rapper best known for his harem pants to stay relevant, but MC Hammer has reinvented himself as a serial entrepreneur and multimedia brand. With more than 1.3 million Twitter followers, he says social media gets much of the credit for his success, helping him to "get out in front of the conversation."

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Boston Globe (tiered subscription model), The

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