Mission statement can focus workers on specific goal

09/1/2009 | NYTimes.com

Drafting a mission statement can help a business maintain its focus if it takes the statement seriously, writes New York Times columnist Paul B. Brown, who offers resources on how to get started, why one is needed and how to write it. "A handful of words can do much to rally employees around a unifying idea and organize job tasks to meet a specific objective," says Rose Halas, writing on Essortment.com.

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