NBCU brings marketers' messages to the pump

09/1/2009 | Mediaweek

NBC Universal has struck a deal with GSTV that will bring the company's cable and broadcast content to about 1,000 gas station pumps ... in four-and-a-half-minute cycles. The deal "mirrors our advertisers' desire for additional scale adjacent to NBCU's premium content, and allows us to provide the capabilities and Nielsen-confirmed metrics that our clients are looking for," said Mark French, senior vice president and general manager of NBC Everywhere, NBCU's cross-platform distribution unit.

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