Penny-pinched clip coupons in herds

09/1/2009 | Washington Post, The

The recession has bred a social-media phenomenon: Social coupons, offers that activate only once the requisite number of people take advantage of them. Chicago-based Groupon has 50,000 subscribers, and What's the Deal has 1,500. Networks such as Facebook and Twitter are a vital part of these sites' new-member drives.

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