P&G goes for Olympic gold

09/1/2009 | NYTimes.com

Procter & Gamble has signed on as a sponsoring partner of the U.S. Olympic team for the Vancouver and London Games in a deal involving 17 brands, including Bounty, Tide and Secret. The Olympic rings will appear on P&G packages and in-store displays, and TV ads for the company's beauty brands will be shown during the Games.

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