The trait every great story has in common

09/1/2009 | Fast Company online/FC Expert Blog

Storytelling that relies on empathy can create an emotional bond between a leader and his or her workers, writes Kaihan Krippendorff. "Highly influential people tell stories that spark mirror neurons in others by opening their stories with images, people, sounds, smells and feelings that others recognize and can relate to," he writes.

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