The weakest link

09/1/2009 | Bloomberg Businessweek

First-time entrepreneurs often believe they have to do it all, from marketing to logistics to finance. Big mistake, writes Richard Mammone, noting that outsourcing your weaknesses is the quickest way to get your "big idea" to market. "Knowing yourself in a startup context is really about knowing what you can't do and having the self-confidence to hire or partner with others who complement your skills," he writes. (For see the self-reported weaknesses of your fellow SmartBrief readers, check out our poll results below.)

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