6 pricing strategies to boost profits

09/1/2010 | PizzaMarketplace.com

Small tweaks in pricing can significantly boost a restaurant's bottom line, while missteps in the process can leave profits on the table, writes pricing strategist and author Rafi Mohammed. Mohammed's six strategies for boosting profits include balancing the menu with a mix of value-priced and premium options, setting markups based on what guests will pay instead of what you want to earn and creating a value statement that clearly articulates why guests should choose you over the competition.

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