Beautiful Brands maps aggressive digital strategy

09/1/2010 | SmartBrief/SmartBlog on Restaurants

Restaurant developer and franchisor Beautiful Brands International has seen rapid results from targeted social-media strategies for its Camille's Sidewalk Cafe and FreshBerry Frozen Yogurt Cafe concepts, CEO David Rutkauskas tells SmartBrief editor Megan Conniff. Partnering with DigitalCoCo, the brands are able to target demographic groups whose interests align with BBI's brands, resulting in a rapid expansion of Twitter followers in the last three months.

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