Even the biggest community begins with a single member

09/1/2010 | Fast Company online/FC Expert Blog

So you want to build an online community around your brand? Better be patient, Simon Mainwaring writes. If you take shortcuts to reach big numbers, he writes, "loyalty won't increase and efforts won't translate to the bottom line." Instead, "you must start by talking to the person in front of you" -- then the next person, and the next, Mainwaring argues.

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Fast Company online/FC Expert Blog

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