If you don't expect to fail, you'll never win

09/1/2010 | Convince & Convert

Only companies that accept their social-media campaigns will likely fail have got what it takes to achieve lasting success, writes Jay Baer. Too many companies have unrealistic expectations and take initial social-media setbacks as excuses to quit trying, Baer argues. "The bottom line is that you need to EXPECT to fail in social media," he writes. "[A]nyone who tells you they absolutely know what will work for your company definitely does not understand this business."

View Full Article in:

Convince & Convert

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY